Quick compare
Checked Oct 28, 2026. US dollars. “Annual” means the per-month price when billed annually.
| TrueCoach | Trainerize | |
|---|---|---|
| Plans | Starter (5 active clients), Standard (20), Pro (50) | Basic (1, free), Grow (2), Pro (5 to 200), Studio Plus (500+) |
| Monthly price | $29.98 / $69.98 / $164.98 | Pro from $25 |
| Annual price | $26.34 / $57.99 / $136.99 | Pro from $23 |
| In-app payments | “Free Automated Payments” listed on every plan | Stripe Integrated Payments add-on, $10/mo |
| Branded app | Custom-Branded Fitness App listed on Standard and Pro | $169 one-time on Pro; white-label app on Studio |
| Wearables | Apple, Garmin, WHOOP, and others on Standard and Pro | Included from Grow |
| Exercise video library | 3,000+ videos on every plan | Custom exercise videos on Pro |
| Extra fees | “Nope, what you see is what you get” | Add-ons priced separately |
| Free trial | 14 days, no card | 30 days, no card |
| Refunds | 90-day money-back guarantee for first-time annual subscribers (restrictions apply) | No refunds |
| Cost to clients | Free | Not stated on the pricing page |
Price at 5, 20, and 50 clients
Assumes you want in-app payments. Branded app costs shown separately because TrueCoach Starter doesn’t list one.
| Clients | TrueCoach monthly | Trainerize monthly | TrueCoach annual | Trainerize annual |
|---|---|---|---|---|
| 5 | $29.98 (Starter) | $35 (Pro 5 $25 + payments $10) | $26.34 | $33 ($23 + $10) |
| 20 | $69.98 (Standard) | $89 (Pro 30 $79 + $10) | $57.99 | $81 ($71 + $10) |
| 50 | $164.98 (Pro) | $145 (Pro 50 $135 + $10) | $136.99 | $132 ($122 + $10) |
Add Trainerize’s $169 one-time fee if you want your logo and colors in the app. TrueCoach lists its branded app on Standard and Pro with no separate fee.
First-year cost at 50 clients with a branded app
- TrueCoach Pro, monthly: 12 × $164.98 = $1,979.76
- Trainerize Pro 50 + payments + Pro Branded App, monthly: 12 × $145 + $169 = $1,909
- TrueCoach Pro, annual: 12 × $136.99 = $1,643.88
- Trainerize, annual billing on the plan: 12 × $132 + $169 = $1,753
On annual billing, TrueCoach comes out about $109 cheaper in year one. On monthly billing, Trainerize is about $71 cheaper. From year two, with no setup fee, Trainerize’s monthly-billing cost drops to $1,740.
Growing past 50 clients
TrueCoach’s public plans stop at 50 active clients. Its pricing page says to email support for special pricing above that, and its FAQ says to contact the team for custom pricing above 250 clients. Trainerize publishes Pro prices up to 200 clients ($250/mo monthly) and Studio Plus for 500 or 1,000 clients per location.
Features each plan lists
TrueCoach. Every plan includes the program and workout builder, client management tracker, MyFitnessPal integration, habit tracking, client dashboard, 3,000+ exercise video library, in-app messaging, and free automated payments. Standard and Pro add public coach profiles, wearable data, a custom-branded app, advanced habit tracking, and Zapier automations. TrueCoach’s plan cards list the same extras on Standard and Pro, so the main difference is the client limit (20 vs 50). Confirm Zapier access on Standard during your trial.
Trainerize. Grow includes the AI Workout Builder, custom programs, and wearables. Pro adds custom exercise videos, consultation forms, advanced messaging, and challenges. Scheduling, payments, video calls, and the branded app are add-ons. Details are in our Trainerize pricing breakdown.
Which to choose
Choose TrueCoach if you want one predictable price with payments and a branded app bundled in, especially at 6 to 20 clients, or if the 90-day money-back guarantee on annual plans matters to you. Choose Trainerize if you have under 5 or over 50 clients, want the longer 30-day trial, or want published pricing all the way to 200 clients. For cheaper options at higher client counts, see Trainerize alternatives.
Sources
- TrueCoach pricing and FAQ: https://truecoach.co/pricing/ (checked Oct 28, 2026)
- Trainerize pricing and FAQ: https://www.trainerize.com/pricing/ (checked Oct 28, 2026)